2, Plan ahead, slow down and think

 

2048 is a game chasing high score without time limit. That means you can take your time to think and plan before moving. Look at everything you have on the board and what a 2 or 4 card will do to change it. Perhaps you see a match right now but bringing a 2 down on the other side would create multiple matches in one move. That’s what you want to do.